Instructor
Digital Marketing refers to all marketing efforts that use the internet or electronic devices to promote products and services. Businesses use platforms such as Google Ads, Facebook, Instagram, and YouTube to connect with potential customers. It includes strategies like Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Pay-Per-Click (PPC) advertising. Digital marketing allows companies to track performance, analyze customer behavior, and improve campaigns in real time, making it one of the most effective and measurable marketing methods today.
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Data Analyst at Microsoft
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